The good news is that the opportunities for laser-targeted advertising are becoming a reality. Want to target 18-24 year old college graduate women who are engaged? Well, you can…in Facebook. The bad news is that, with this added power, comes much added complexity. That’s why you need a partner who understands and can work in this dynamic and complex marketplace.
Some facts about social networking sites:
- Facebook is the second most visited website on the Internet just behind Google
- FaceBook has more the 68 million Unique Visitors per month. 1.1 billion Monthly Visits
- YouTube is ranked 4th visited site according to Alexa
- Twitter is rapidly moving up the ranks. It is now ranked 3rd of all social sites, and posed to overtake Myspace. It has jumped from position 22 just a year ago…54 million monthly visits
- In a typical month
- 26% of everyone that goes online worldwide visits Facebook
- 23% visit YouTube
- 4.27% visit MySpace
- 3.96% visit Twitter (64% increase in the last 3 months)
- It’s not just kids discussing what they’re going to wear to the prom
- Ages 25-54 are driving the growth of Twitter
- 35% of internet users aged 25-54 have used Twitter or something similar
- 46% of users aged 18-34 use Facebook
- 20% of Facebook users are between 35-49
- 13% of FaceBook are over 50
- 29% of Facebook users earn between $60-100k
- 29% of Facebook users earn over $100k
- This is the new frontier
- Traditional marketing will not survive here
- Incredible opportunities for first mover advantage
Learn how we can help you start a viral campaign and become profitable with social networking.